At Fox Pest Control, we’re not just a company—we’re a family. Whether you’re a new team member, a longtime customer, or just getting to know us, our 18 core values are the compass that guides everything we do.
The Fox Core Values are more than ideals—they’re a foundation we rely on for strength and direction. Each value sets a standard we aim for, guiding our personal actions and shaping our company culture. As we each work to become better in these values, we gain strength as a group. When we strive to live by our core values, we gain strength as a group. When we strive to live by our core values, we know we have the support of tried-and-true principles. When caught in challenging times and with difficult decisions, these values help protect us from natural human folly.
Most importantly, these core values give structure to our vision of who we can become as individuals and as a leader in the pest control industry. We wear our values proudly and strive to live them humbly. Every day, they help us show up just a little better than we did yesterday. That’s the heart of the Fox Culture.
Build and Strengthen Relationships
“The person is more important than the problem.”
At Fox, we believe our mission extends beyond pest control. While building meaningful relationships with our customers, we provide fulfilling employment that allows our Fox Family to maximize their potential. We strive to add value to the lives of those around us. This is accomplished by putting relationships first. People come before problems. Everyone is part of our Fox Family.
Extreme Ownership
“0 Excuses / 100% Responsibility.”
We take ownership over our lives and our choices. We live by the 0/100 rule: we make zero excuses and accept 100% responsibility. If a mistake is made, the blame lies with us. We take responsibility and own it ‘til we fix it.
Family
“We balance family and working hard.”
For many of us, family is our biggest motivation. Work and family shouldn’t have to compete—and at Fox, they don’t. Family is at the center of everything we do. When we succeed at work, it means we can provide better lives for the people we love most. That’s what gives our work purpose and clarity.
We believe in work-life balance, which is why we don’t operate on Sundays and keep Saturday hours short. Our goal is to make sure our team has time for what matters most—because when family wins, we all win.
Team
“We are team members, not employees.”
Whether we are in a branch or at the home office, unity is imperative, and each plays an essential role in the Fox Family. Recognizing each other’s strengths builds our unity as we overcome weaknesses and continue to improve.
Fear Not
“We don’t make decisions based on fear.”
At Fox, we don’t let fear call the shots. We aim for success—not just avoiding failure. When challenges come (and they always do), we don’t retreat. We lean into our principles, hold onto our faith, and move forward with hope and courage.
Obstacles are part of the journey, but fear doesn’t get to be in the driver’s seat. We face problems head-on, knowing that growth usually waits just outside our comfort zones.
No Gossip
“We pass negatives up and positives all around.”
At Fox, we believe in clear, honest communication. If something’s not right, we speak up—directly and respectfully—with the right people. We don’t spread rumors or complaints; we bring concerns to those who can actually make a difference.
We make it a point to look for the good in each other. We celebrate wins, give praise freely, and share good news loud and proud. Because around here, success is a team sport.
No Limits
“Awareness + Ability + Choices = Capacity.”
We believe in growth—both personal and professional. That means refusing to think small, settling for “good enough,” or putting things off for later. Instead, we focus on identifying our strengths, developing our talents, and pushing past old limits.
We don’t buy into self-imposed ceilings. By staying curious, sharpening our skills, and making intentional choices, we expand what’s possible—for ourselves and for Fox.
Excellence in the Ordinary
“We are faithful in the little things.”
As Vincent van Gogh said, “Doing little things well is a step towards doing big things better.” At Fox, we believe greatness is built in the details.
Whether it’s a technician going the extra mile to ensure a thorough treatment or a customer service rep taking time to truly listen, those small, intentional acts matter. When we handle the everyday with excellence, we shape not just results—but our legacy.
Never Give Up
“When things get tough, we get tougher.”
We have grit. We persist until we see our efforts pay off. We do not quit when mountains stand before us; we gear up and start climbing. Grit means sticking with it when things get tough, staying focused when distractions try to pull us off course, and choosing action over excuses.
Self-Employed Mentality
“This isn’t a J-O-B. We all act like we own the place.”
We take ownership—of our work, our results, and our impact. At Fox, everyone steps up, takes initiative, and treats the company like it’s their own. We know that reaching long-term goals starts with showing up and doing the little things right today. Ownership isn’t about titles—it’s about attitude.
Marketplace Service
“By providing a superior service, we are bettering the lives of thousands of people.”
We genuinely care about the people we serve—and it shows. When we focus on solving problems and delivering real results, our customers feel it. That builds trust, loyalty, and long-term success. Service comes first, and when we lead with care and quality, everything else falls into place.
Momentum Theory
“Focused intensity over time, multiplied by faith, creates unstoppable momentum.”
We step up and do great things regardless of who’s looking. Our efforts are multiplied when we each do our best to work hard and do good. Consistency is powerful. By diligently applying ourselves and believing in a greater purpose, we build momentum that propels us—and our mission—forward.
Righteous Living
“We believe that character matters all the time.”
A strong foundation of moral values guides everything we do—at work and at home. At Fox, we strive to live and lead by principles that stand the test of time. Integrity isn’t a nice-to-have; it’s a must. We do what’s right, even when no one’s watching, because real character shows up in both the big moments and the quiet ones.
Attitude and Effort
“Optimistic attitudes and 100% effort is what we do.”
Positivity drives results. We choose to pursue our dreams with optimism and purpose. We identify and remember our “why” to stay grounded and motivated. We approach each day with enthusiasm and give our all, knowing that our attitude shapes our outcomes.
Lift Where You Stand
“The most important job in the company is the one you currently hold.”
We accomplish incredible things when we each do our part, fulfill our strengths, and magnify our current positions instead of wasting time envying the positions of others. Lifting where we stand is the greatest way to gain experience and move closer to our dreams. Each of us is essential in lifting our company to reach new heights. By focusing on our responsibilities and supporting each other, we collectively lift the organization to new heights.
Crusade
“We are crusaders, growing as leaders to inspire others.”
We love our jobs and use our individual gifts to benefit the whole. We lead ourselves first and then lead others to fuel their inner fire, which pushes us all onward and upward. Our mission goes beyond pest control. We’re committed to making a positive impact, guided by strong principles and a desire to improve the world around us.
Shoot Sacred Cows
“We stick by our principles. We challenge traditions.”
We avoid doing things a certain way simply because “that’s how it’s always been done.” Our principles guide us as we refine our methods and adapt. We turn new challenges into opportunities. Innovation requires questioning the status quo. We honor our core values while remaining open to new ideas that drive progress.
Share the Profits
“We share our success with the community.”
We work hard, play hard, and serve always. When our company rises, so does the community around us as we pay forward the abundance we have through meaningful giving. Success is a shared journey. We believe in giving back—to our team, our community, and those in need—because we’re all in this together.
At the end of the day, our values aren’t just words on a wall—they’re how we treat people, how we approach our work, and how we grow together. They remind us that success isn’t just measured in numbers, but in the kind of people we become along the way. At Fox Pest Control, we believe that when we live our values, we don’t just build a better company—we build better lives, stronger communities, and a culture we’re proud to call our own.
